Karran pioneers new pop-up mailer

The Karran Group in Guildford has engineered and produced a pop-up business-to-business mailer for Winterthur Life UK that has achieved high response rates.

The 15,000-run mailer opens with a picture of a gymnast rubbing chalk into his hands, and above are the words Prepare yourself.

The catapult mechanism inside then flings eight die-cut flying gymnasts into the air.

The piece was printed on a six-colour Heidelberg CD and die-cut on an Iberica.

Karran Group managing director Sue Whitmore said: Because it was so targeted at personal finance advisors Winterthur decided to spend more per unit than usual.