They contain 50 business cards with a selection of different styles of moustache – including the "Poirot", the "Tom Selleck" and the "Trucker".

JAK is sending the kits to more than 200 companies in the North East and asking recipients to hold the cards beneath their noses, take a picture, then upload it to its Facebook page.

Whoever receives the most ‘likes’ will recieve a set of Monster Beats by Dr Dre headphones, worth £120.

The money goes towards rasing support and awareness about prostate and testicular cancer.

Andy Knowles, owner of JAK said people have already started posting photos. "The more creative they are the better – we’ve had one on top of the Blackpool Tower and another on a rollercoaster," he said.Tweet