The printing service allows users to upload photographs, either from a computer or directly from their phone. The images are then automatically printed at the company’s London studio on 127x127mm paper, ready for postage.

Alice Widger, marketing coordinator at Metroprint’s parent company Metro Imaging, said the service worked with any app that did not use Adobe Flash Player.

"There are no options for manipulating the photos or adding filters – that’s what the apps are for in the first place," she added.

Users set up an account with their payment and delivery details, then upload their photos in to a drop box, ready for printing.

The photos are printed on matt or glossy Fuji Crystal Archive paper using an Agfa D-Lab digital printer.

Each print costs 35p and delivery costs £4.25. The prints are sent by first class post in an envelope with a sheet of card to avoid bending.  

Once the users have set up their account, Widger said, they can send their images for printing in the same amount of time that it takes to send a text message. The printed photos are then ready for posting within two days.  

Although the web-to-print service is limited to 12.7cm prints, Widger said clients who came to Metro Imaging’s London studio could print varying sizes directly from photo apps. "We’ve done ones as big as 20"x20"," she added.

Tweet