Southernprint has won the title from St Ives Peterborough in what is said to be the first of many substantial wins for the Poole-based firm.

Contracts are yet to be signed for the rest of the Emap titles, but speculation continues that Southernprint, Wyndeham Press and Polestar are big winners, while New Jarrold Printing (NJP), St Ives and William Gibbons have been hit the hardest.

After the success of Grazia magazine, which is printed by Polestar Sheffield, it was expected that Emap would be moving more titles over to gravure, but sources have suggested that only one major Emap title may be moving up to Sheffield.

Emap is also said to have reduced its main supplier base from 11 printers down to around six or seven, more than the reduction to two or three that suppliers originally suspected.

Industry insiders have said that Cooper Clegg has maintained its involvement with Emap, retaining key titles FHM and Empire, while Headley Brothers is also said to have kept much of its B2B magazine work.

Rumours are also circulating that Heat (St Ives Peterborough) and Closer (NJP) may be moving suppliers, while a source has suggested that Quebecor Corby may be getting a flagship Emap title, but none of this has been confirmed.

Emap was keen to assert that aside from Zoo, no supplier shifts can be confirmed as contracts are yet to be signed. An official announcement on the results of the tender review is expected over the next couple of weeks.

The Emap review began in November 2004 and 24 official tenders were received. It is believed the majority of contracts handed out will each be three years long.

Emap is understood to be adopting a more formalised contract structure with this review, including service level agreements for the first time.

Emap's 10 top titles
ABC figures
- Heat  560,438

- FHM  560,167

- Closer  540,044

- Yours  440,070

- Bliss  276,253

- More  275,620

- New Woman  270,686

- Zoo  260,317

- Empire  205,981

- Max Power  154,503