The tool, 'My Ipex', allows potential attendees to arrange personalised plans for each day by using interactive floorplans, product information and company profiles.

Users can also view press releases and video content and can either print or save their personal itinerary for a later date.

According to Nick Craig Waller, marketing director of Ipex 2010, My Ipex is a planning and navigation tool that will maximise visitor's time at the show.

He added: "'My Ipex’ is just one part of the comprehensive Ipex website where visitors can pre-register  for the exhibition, read the latest show and exhibitors’ news, obtain further information about cost-effective travel packages and find out about show features."

Ipex 2010 takes place between 18-25 May 2010 at the NEC in Birmingham. Potential visitors should point their web browser to www.ipex.org/myipex.