The roadshows will use the Ipex 2014 theme of discovering and exploring print’s role within the marketing mix.

Each event will aim to engage with key print groups, associations and exhibitors by offering the latest industry analysis, trends and statistics, including discussions around growth opportunities and presentations of relevant case studies. It will also provide networking opportunities and the latest updates on the 2014 event, including technology highlights and features that will be incorporated.

The current list of countries that will be visited as part of the roadshow include Australia, Belgium, the Netherlands, Brazil, China, France, Germany, India, Italy Japan, South Africa, Sweden, Turkey, the UK and the US.

The tradeshow will visit eight cities in the UK including Birmingham, Leeds, London, Cardiff, Manchester, Exeter, Glasgow and Edinburgh.

Ipex marketing director Nick Craig Waller said: "One of the aims of the UK roadshows will be to try to ensure printers understand how easy it is to get to the Excel Centre, the venue in which Ipex 2014 will be held.

"Thanks to improvements in transport it has never been easier to get to the Excel centre and we will explore how to make it even easier, such as via park and rides, for example."

The Ipex roadshows will also feature information on Cross Media, Informa Exhibitions' event for marketers agencies, print and media owners, which will be integrated with Ipex in 2014.