Sachin Jante, chief content officer and marketing strategist, VJ Media Works, said, "This year, we aim to go beyond the operational issues and focus on developing a strategic and achievable outlook for the industry."
"OAC 2011 will witness three distinct modules: convention, awards and exhibition. The event will provide a networking platform for brands, outdoor specialist agencies, media buying agencies, media owners, digital printers and solution providers, to help the users to maximise their exposure to the entire industry," added Jante.
OAA (Outdoor Advertising Awards) the awards module will focus on existing categories including new categories like: Single Execution and Lifetime Achievement.
The key speakers will assimilate the opinions of all interest groups from the industry. The vital speakers on board will be: Ronita Mitra, head, corporate brand group, ICICI bank, will address to the audience about opportunities for OOH in second largest spending category; Noomi D Mehta, chairman, IOAA will discuss on the industry of tomorrow among others.
The deadline for sending entries for the third edition of PrintWeek India Awards is 25 June 2011.
Click here to download:
Entry Form for PrintWeek India Awards 2011
Outdoor Advertising Convention will be held from 17-18 June
The seventh edition of Outdoor Advertising Convention (OAC) will be held from 17-18 June, 2011 at the Hotel Renaissance, Powai, Mumbai. Pioneer Publicity is the title sponsor and Prakash Arts Corporation is the associate sponsor for the event.
