The strategic partnership was unveiled at Drupa and according to Haim Levit, senior vice president and division president, HP Industrial Printing, it has the potential to “transform the design and print industries”.
He said the deal gave HP exclusivity to run all Canva’s printing on its Indigo, inkjet and wide-format presses and printers.
“I’m talking about 185m monthly users, I’m talking about 5bn plus designs and we’re talking about taking Canva into more than 150 countries.
“And why have they decided to go with us? Because we have the best quality, versatility, and coverage around the world."
At its core the deal centres around a tie-up through HP PrintOS Site Flow platform to route Canva’s print requirements through HP’s global customer network – essentially design globally, print locally.
This year Canva users are expected to generate 5bn designs on the platform and around 0.2%, or 10m, result in printed jobs. The aim is to grow this to 0.5% by 2028.
Levit said that the deal means HP users and future users will be able to “enjoy the pages that Canva will generate”.
“This is big for Canva, big for HP and big for our installed base – customers and potential customers.”
In a statement, Canva co-founder and COO Cliff Obrecht said: “This partnership will deliver huge strategic value and fuel customer growth across both organisations.”
Speaking on the opening day of Drupa, Levit said the digital giant’s focus in Düsseldorf was helping customers and brand owners to “unlock profitable growth”.
While the Canva deal was the big reveal at its press conference, HP also used it to highlight its previously announced show launches.
HP's Drupa launch highlights
- New HP Indigo 120K
- New HP Indigo 18K
- New HP Indigo 7K SECURE
- Commercial launch of HP Indigo V12
- HD version of the HP Indigo 35K
- New, retrofittable HP PageWide Plus Package for higher productivity and wider media range
- Advantage 2200 Enhancements
- New HP PageWide T470S Press
- New HP PageWide T700i Press
- New backlit options for HP Latex 2700
- Autonomous Mobile Robots (AMRs) in collaboration with Movigo
- PrintOS Production Beat has been updated to support all print and post-press kit, from any vendor
Noam Zilbershtain, VP and GM, HP Indigo and Scitex said HP, which is the show’s single largest exhibitor, has bought its “broadest and most comprehensive” offering ever.
“We are truly breaking the boundaries of analogue to digital and taking digital transformation to a new level never reached before.”
Zilbershtain also used his presentation to highlight HP’s global footprint, which consists of 7,500 machines across 4,000 customers.
While B2 digital launches have featured across many other exhibitors' offerings this year, Zilbershtain took the opportunity to emphasise that HP already has more than 1,200 B2 engines installed.
“We were the first to introduce the B2 platform, right here at Drupa 2012 and today Indigo dominates the B2 market,” he said.
“And we are leading with the impression volume, accounting for 80% of the global [B2] impressions.”
Zilbershtain also promised that HP’s new LEPx technology – developed for the HP Indigo V12 Digital Press for labels, which gets its commercial launch at the show – is destined to be introduced to more machines.
LEPx uses six inline imaging engines and a central blanket, instead of the conventional central impression drum.
“LEPx technology will spread from label printing into flexible packaging and commercial printing in the future,” said Zilbershtain.
HP is the biggest exhibitor at Drupa, and occupies all of Hall 17.
