Vyomesh Joshi, executive vice president of HP's Imaging and Printing group, revealed news of the significant shake-up to employees on Wednesday, however he stayed quiet on the issue of potential job cuts.

However, the company confirmed to PrintWeek there would be a "rebalancing of staff" with people being employed into other areas "as much as possible".

The move will see HP consolidating the group into three areas, Graphics Solutions, Inkjet and Web Solutions and Laserjet and Enterprise Solutions.

Graphics Solutions, will deliver HP's portfolio of products and services for printers, the company said.

Inkjet and Web Solutions will focus on consumers and small businesses. Laserjet and Enterprise Solutions will aid HP's Enterprise customers in optimising their printing and imaging infrastructure and improving workflow.

Through reducing the number of its Global Business Units from five to three, HP says it has created units dedicated to providing print technology determined by each customer segment.

The move also represents a consolidation of consumer services and hardware into one group, with HP's enterprise services and hardware sectioned off into another.

The reorganisation plans are described as being part of HP's Print 2.0 strategy – a pitch to enhance and expand its business to offer a broader range of printing activities, such as large-scale billboard printing and graphic arts to label production.