launch of the in-store print will feature in all of Homebase's 286 locations nationwide. The material incorporates the "orange dot" from the Homebase logo and includes posters, headers, shelf strips and hanging signs.

More than 500,000 items were produced using a mix of litho and digital at bezier's Wakefield site.

"The orange dot campaign is effective across TV, press, direct mail and in-store media," said Homebase marketing director Ajay Kavan. "This is important as although many retailers use PoS as a promotional tool, to us it is one of the most important ways in which our customers can link to our brand."

It is the latest in a long line of PoS campaigns that bezier has produced. In February bezier helped roll out an in-store print promotion for Huggies nappies, around the theme of Winnie the Pooh.

Story by Philip Chadwick