The firm produced 40,000 pieces, which included shelf strips, hanging signs, window stickers and posters to run in all 350 of First Choice's outlets nationwide.
The material is based around a sports theme and ranges from cut-out tennis balls on windows to suspended footballs from ceilings. The POS gives details of special deals and promotions.
"This follows the I'm a Celebrity themed POS," said First Choice Retail sales & operations director Rad Sofronijevic. "We have again devised a campaign that the retail staff can totally get involved in."
Earlier this month Bezier produced POS for Dulux Weathershield and Allied Bakeries incorporating its pull down blind product InfoShade (PrintWeek, 3 June).
Story by Philip Chadwick
