Bezier prints First Choice POS

23 June 2004

Bezier has produced point of sale (POS) material for travel agent First Choices Travel Shops and Holiday Hypermarkets.

The firm produced 40,000 pieces, which included shelf strips, hanging signs, window stickers and posters to run in all 350 of First Choice's outlets nationwide.

The material is based around a sports theme and ranges from cut-out tennis balls on windows to suspended footballs from ceilings. The POS gives details of special deals and promotions.

"This follows the I'm a Celebrity themed POS," said First Choice Retail sales & operations director Rad Sofronijevic. "We have again devised a campaign that the retail staff can totally get involved in."

Earlier this month Bezier produced POS for Dulux Weathershield and Allied Bakeries incorporating its pull down blind product InfoShade (PrintWeek, 3 June).

Story by Philip Chadwick

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