The deal covers a three year period and focuses on the production and management of all of the brand's convenience sector point of sale (PoS).

Coca-Cola and bezier have worked together for the last five years but bezier has held a contract with the brand for the past three years.

"Bezier's tender was exceptional and despite working with us for a number of years they were still able to be innovative and bring new ideas to the table," said Coca-Cola Enterprises PoS operations manager Jon Smith. "We have been consistently impressed by their levels of service in the past and I hope to continue to develop our relationship with them over the next three years."

Services for Coca-Cola include design and 3D engineering from bezier's in-house PoS design agency bluetouch. It has also set up a bespoke online ordering system to allow regional UK Coca-Cola branches to view and order PoS.

"To continue to work with such a prestigious brand in the face of tough competition is testament to the quality of our products, services and people," said bezier Bristol managing director Richard Courtney. "Coca-Cola has been a challenging and exciting account for bezier and we look forward to continuing to work with all their brands in the future."

Earlier this year bezier produced a PoS campaign to support the launch of Diet Coke with lime. The drive was run in grocery, independents, retail, forecourts and wholesale outlets.

Bezier also has contracts with retail giants Boots, Asda and Homebase, which rolled-out new look in-store material in April this year.

Story by Philip Chadwick