The two-year deal kicks off this season and will see the £6m-turnover company supply everything from signs inside the stadium to kitting out its corporate hospitality suites, providing event backdrops and even advertising outside the venue.

The 60-staff company also works with Stoke City, Birmingham City, and West Bromwich Albion as well as Rugby Union's Leicester Tigers.

Tim Andrews, managing director of Hollywood Monster, said that a lot of the deals were done because of the existing strong relationships with the clubs, and often involve sponsoring the clubs, which are local to the firm. "The reason we do these arrangements is that it's great for brand building," he said. "As a sports fan I am very excited to be in this position, working so closely with these clubs. Working with our clients demonstrates our longevity and commitment to good service, with the oldest relationship of 20 years being held with Birmingham City Football Club."

Andrews said the company was already working on a number of other projects, including the UK's largest banner.