The controversial HIPs were earmarked for a launch date of 1 June, but from 1 August, HIPs will only be compulsory for sales of four bedroom properties. Print firms that were geared up for producing HIPs reacted with a mixture of surprise, anger and defiance.

ImageData Group chief executive David Danforth said: “It has been quite a shock to be honest. It’s a difficult situation and I feel sorry for companies that have gambled on a promise from the government.

“The government is playing fast and loose with jobs in the print industry.”

First Sellers Pack (FSP) sales director Jonathan Moore said that his company would be “determined and ready” for the 1 August start date, but added that the government should answer questions as to why the change in the launch date was left so late. His firm was set up to target the HIPs market.

Ravensworth, part of Tangent Communications, is also involved in the HIPs sector. Nicholas Green, Tangent joint chief executive said: “The difference between June and August will not have an impact for us.”