Resellers of Hewlett-Packards large-format printers will gain access to a Central Marketing Fund under a new support programme unveiled by the manufacturer.


The firm is investing 600,000 in the two-tiered Enable programme to help resellers build their business.


The base level, Enable, allows access to the CMF for sales of the DesignJet range, apart from the 5000. Resellers must submit a marketing plan to qualify.


Enable Elite entitles resellers to support for all DesignJets including the 5000. Promotion to this level will be considered when an applicant is sponsored by either of HPs UK distributors, ArtSystems or RES.


The Enable programme replaces the DesignJet Channel Partner or Perfect Partner programmes.


HP UK DesignJet business manager Graham Long said: "Creating a clear and concise programme on behalf of our reseller community will allow them to focus their time on developing higher margin business in emerging and growing vertical markets."


Full terms and conditions can be found on the reseller pages at www.hp-design jets.co.uk.


Story by Gordon Carson