Gmail Paper promised to print one, 1,000 or 100,000 copies of emails and deliver them for free on what Google described as “96% post-consumer organic soybean sputum paper”.

One testimonial for the service stated: “It’s paper, plain and easy. I sometimes find myself wondering: what will Google think of next? Cardboard?” Google pointed out that movie and music files could not be printed out as part of the service. (As if we were wondering.)