The product is part of Thresher's strategy to extend beyond its drinks retail business and into the convenience sector.

London and Leeds-based Gilchrist is working on Thresher's Leaping Salmon range and the products are produced using both flexo and litho. The range has  been rolled out to 80 outlets.

The company was briefed by the FBDC consultancy and design work was by Pemberton & Whitefoord. Gilchrist specified the base stock and set colour standards. The pre-press work was done using Esko Graphics' Barco system and Gilchrist's own project management system ODIN.

"We enjoy assisting in new branding opportunities where we work with both client and suppliers at all levels," said Gilchrist managing director Paul Bean.