The 15-strong team of cyclists from across the paper supplier’s business completed the ride over the recent bank holiday weekend, with the money raised going to the Dove House Hospice in Hull.

"Last year we did the east-to-west C2C route. We were thinking about what to do this year and decided that as we have facilities in London and Hull, we’d do bridge-to-bridge from Tower Bridge to the Humber Bridge," explained joint managing director John Haslam.

Haslam said the cyclists had been grateful for the services of a back-up support vehicle.

"We had 22 punctures, three minor crashes and one lost pedal! All-in-all it was a fantastic team experience and great to be able to do something for our local hospice, which is a cause that’s close to our hearts at GFSmith."

GFSmith has raised more than £3,000 for Dove House this year "and it’s still growing" Haslam added.

The Just Giving page related to the event is here.