The Japanese-headquartered imaging giant has suspended its partner fees until August, and has also run free business development webinars and curated social media content with stylist Harriet Langsbury, to showcase potential uses for printed photography products.

Fujifilm Photo Imaging marketing manager Gloria McCann said that the manufacturer wanted to support independent stores as they reopened.

“When customers choose to shop local, they are supporting businesses in their communities, as well as getting an amazing photo product,” she said.

“For those of us spending more time at home, deciding to purchase from a fantastic range of photography printing possibilities, including personalised photo mugs, cushions and wall art, is a great way to refresh interiors, or to give to someone as a special gift.”

There are more than 170 Fujifilm photography retailers across the UK. The shops have been allowed to reopen since 15 June.