The appointment is effective immediately and covers sales, service, spare parts and training.
Kit in Pfankuch's range includes high-speed feeders, collating and wrapping systems, shrink packaging systems, and ancillary items such as batch counters, batch banders and transport systems.
Pfankuch's machine design features a modular approach, which Friedheim said makes adding capacity and evolving equipment much easier.
Friedheim managing director Peter Morris said: "The addition of Pfankuch Maschinen to our portfolio of companies not only enables us to expand our range of available products, but also provides greater opportunities for users to lower unit costs through more efficient production and processing solutions."
Meanwhile, Friedheim International has redesigned and updated its website to feature details and links to all of the manufacturers is works with, as well as information about the group's service, safety and maintenance operations, spare parts, and training.
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Friedheim hires sales specialist