FMCG Packaging Printer of the Year 2015: The Sherwood Group

They are short in shelf-life and lower in unit cost, but FMCG goods make complex demands on the likes of Sherwood Group. Print for such goods calls for fast turnarounds and product consistency across long runs, but Sherwood knows all about this, having won the category last year.

www.sherwoodgroupuk.com 0115 928 7766 

“Fantastic entry, easily the stand-out winner,” said one judge, with another chipping in: “A solid performance with a great eye for detail.” Take Tesco Finest Croquembouche Dessert Kit: if the contents were tasty, the creativity and print were delicious. The structured design involved a flat-pack, round-based form with a set of five supporting rings to stack and display the profiteroles in the shape of a cone. The Frozen and Star Wars Milk Chocolate Egg and Bar packaging meanwhile featured a tiara made by cutting the shape from the pack. ISO 12647-7-compliant proofs came off an Epson 9900 inkjet printer, with printing plates from a Kodak Magnus 800 platesetter. Print rolled off Komori Lithrone S40 with four-colour process and spot-gloss varnish. The last word on the Patisserie De Bain bath and shower products, however, goes not to the judges but the customer. Grafton International brand coordinator Ben Edwards said: “The brand prides itself on eye-catching artwork and packaging must reflect this. Working with Sherwood helped us maintain our high-quality benchmark with their superb print quality and knowledgeable workforce.”


Finalists

FFP Packaging Solutions 

The Sherwood Group