Each stemmed beer glass is individually contained in a printed composite tube and is offered to punters in pubs and bars who buy more than four pints of Stella at once.

The composite tubes have been printed in six colours at Field's Bellshill plant near Motherwell in Scotland. They are contained in litho-laminated E-flute board counter display units (CDU) with back-lighting, printed six-colour at Field Packaging in East Kilbride. The CDUs contained 12 glasses each.

On trade sales, managing director for Interbrew Colin Pedrick said: "It was important the tube reflected the brand credentials and could be used to create an impactful display at the bar. We are happy this has been achieved."