The printing trade body will deliver a series of workshops at the Eurobest Advertising Festival in Hamburg at the beginning of next month (7-8 December).

"In our online age it’s easy for agencies to overlook the power of print," said Fespa managing director Frazer Chesterman.

"But new developments in print make it an ideal vehicle for engaging audiences in a more personal, satisfying way while integrating tightly with other campaign elements and supporting other channels."

It will also use the event to gain insight and feedback from agencies to tailor content for visitors to its own events. The first example of that will be at Fespa Digital in May 2011, which will also be held in Hamburg, when it will run a one-day seminar series for marketing professionals and creatives who want to increase the effectiveness of their print communications.

Those presenting alongside Chesterman include Christian Duyckaerts of Belgian firm Print & Display.