As of the beginning of 2011, Nicholls has taken on the role of director of web press sales.

Nicholls led the sale of four compact KBA Commander CT press lines, totalling 22 towers, to Express Newspapers subsidiary West Ferry Printers last year.

In addition to the investment, 15-year KBA veteran Nicholls has also overseen key KBA installations at Broughton Printers, North Wales Newspaper, Trinity Mirror, Glasgow, and Cambridge Evening News in recent years.

KBA UK managing director Christian Knapp, said: "Roger’s experience and tenacity have been important elements in KBA’s sustained success in this sector in the UK, culminating in the order at Trinity Mirror and Express Newspapers.

"His elevation to this position is both a reward for his contribution to date and a signal to the industry that we intend to continue to play a leading part in a sector which we believe has a robust future."