The company adopted packaging giant Rexam's technology, which allows users to print up to seven colours on the ends of two-piece beverage cans, for the launch of the "100% natural" energy drink in October.
Energizer Brands' Alberto Ingber, managing director, commercial and new product development, said: "When Attitude was launched across the UK and Ireland, the Rexam-printed ends allowed our brand to be more visible to consumers, maximising the impact of the product in store.
"In an increasingly competitive market we need to find ways to boost appeal and stand out."
The printed ends were manufactured at Rexam's Germany-based plant.
Energizer Brands to print ends of beverage cans
Drinks company Energizer Brands has become one of the first firms to print on the ends of beverage cans for the packaging of its newly launched Attitude energy drink.
