The tender, which began in July last year, resulted in William Gibbons joining Headley Brothers on Emap Informs' roster of main suppliers, which has been rationalised from four down to two.

Former primary print suppliers Polestar, Southernprint and Wyndeham all lost out following the roster shake-up, which will come into effect from the beginning of the financial year, in April.

New supplier William Gibbons has gained 10 titles and Headley Brothers four more. Polestar Colchester, Wyndeham and Southernprint have lost all the titles they previously printed – numbering four, five, and one respectively. However, Polestar Wheaton retains its six contracts.

The £5m tender, which was the first since Emap’s £1bn acquisition by Guardian Media Group and Apax, covered all of the publisher’s magazines and peripheral print products.

Emap manufacturing director Richard Hunt said: "It was a challenging tender considering the current climate and cost was a key factor in the decision alongside flexibility, quality and service."