Emap adds Italian glossy to mag roster

Another major weekly magazine is to launch next spring when Emap brings Italian glossy Grazia to the UK.

The publisher is pledging to invest up to 16m in the launch of the title, which it will publish under a 30-year licence from Italian owner Mondadori.

 

Group production director Andy Franks said he had a "strong idea" who would print it, but details have yet to be finalised.

 

Emap is currently undertaking an across-the-board review of its print and repro production.

 

Billed as "the most modern glossy in Britain", Emap has set Grazia a British sales target of at least 150,000 copies a week. The Italian edition is oversized A4 format, gravure printed and saddlestitched, with a pagination in excess of 260pp.

 

Sources said there was "no reason why not" should Emap choose to go perfect-bound with its version. "Whoever they choose, they'll need to look at both printing and binding capacity," the source added.