The company, which is part of the global Elanders Print Solutions group, is aiming to "dramatically increase" its UK customer base by entering new markets in the business-to-consumer sector.

Elanders UK business development director Kevin Rogers said: "All companies must diversify to remain competitive and we had been investigating for some time how we could develop a business model complementary to our current commercial operation that would enable us to reach UK consumers on a huge scale."

Taopix's photobook platform allows printers to produce personalised calendars, yearbooks, greetings cards, diaries, posters and albums.