The Essex firm, also the first printer in the world to produce more than 1m colour pages in a month on an iGen3 (PrintWeek, 26 June), hopes to take advantage of its parent group dsis presence in financial services by offering variable data colour print to customers in that sector.

Its success to date with the iGen3 has come in the holiday market, where it prints personalised holiday ticket books for TUI, the parent of Thomson Holidays.

Weve been victims of our own success, said dsi group managing director Andy Young. It gives us true production grunt and the quality is absolutely superb.

The firm has been using its three DocuColor 2060s as back-up for the first iGen3 but after a bedding-in period with the second it will probably decommission at least two of them.

Young hopes the success of the iGens will enable dsi to become a 24/7/365 operation by the end of the year.

The firm currently runs as it needs to run. It will typically receive a batch of material from TUI on a Sunday night and spends Monday to Wednesday working 24 hours a day before easing off at the tail of the week.

Young also hopes that growth into the financial services and automotive sectors will mean that each press is producing more than 1m colour pages a month by next spring.

We went through the learning curve with the first one, he said. Well get up and running far, far faster [with the second].

Dsis partnership with TUI is also expanding and it plans to launch personalised websites for TUI customers by taking advantage of its AnyDoc software. Customers will be able to upgrade holidays or order extras and before departure theyll receive ticket books with up-to-date itineraries.

Nobody has really embraced variable data technology in the way we have, added Young.

Anoush Dowlatshahi-Gordon, director and general manager of Xerox UKs production business, said: When somebody takes a second machine in such a short space of time its a reflection of their confidence in the product. It [the iGen3] has exceeded our expectations. You expect new products to be problematic in the early launch phase but this is ahead of what we thought.