Broad was sales manager up until the end of last year and began his new role at the beginning of 2011.

Drytac Group president Marc Oosterhuis said: "His drive, energy and appetite for change meant that he was, without doubt, the right person for the position."

Broad’s role will be to direct and manage the sales and marketing activities across Europe, Asia and Australasia for the Drytac brand, as well as Hot Press and the recently acquired Teneka brand.

Prior to joining Drytac Europe, he was the joint owner and managing director of Print Finishing Solutions.