Are they trying to kill us as an industry? asked SR Communications managing director John Burbidge. Ive seen the campaign on the TV and even on the back of buses, but where would the print industry be without direct mail at the moment?

The Direct Marketing Association (DMA) began its television and press campaign on Tuesday (7 October) in collaboration with international environment group Planet Ark, to promote the Mailing Preference Service (MPS).

It claimed that by registering with the MPS, consumers names would be taken off up to 95% of mailing lists.