With the addition of Outdoor Media to this years event, and demand for more floor space for both Sign UK and Digital Expo, the shows have moved within the NEC to halls 18 and 19.

Xerox and Canon will have stands for the first time, and Rudi Blackett, exhibition manager for Outdoor Media/Digital Expo, says the shows are coming of age.

The show will be the first outing for Xeroxs wide-format division since it was set up at the end of last year.

Firms signing up to Outdoor Media, which focuses on the equipment, materials and services used to produce outdoor advertising, include Manchester-based printer Cestrian, marking the shows appeal to print buyers.

Organiser Faversham House has free skills for business seminars and Adobe will also be holding workshops. Point of Purchasing Advertising International (POPAI) will be running a series of sessions, which each cost 25, with topics including signage and wide-format digital printers.

PrintWeek is a media partner for the shows, which take place from 30 March 1 April at the NEC.

Visit: www.signuk.com; www.digitalexpo.co.uk; www.outdoormediaexpo.com

Story by Barney Cox