The company was set up by former Crosland director Steve Waterhouse in 2009 to distribute Redline die-cutters.

It has already achieved a number of sales, including to SMP Group and Tri-pack.

Following the growth of the business, Waterhouse turned to former colleague Mark Woolf for engineering support.

He said: "The chance to work with Mark again and have him on the team was a no-brainer. Mark is a highly skilled time-served engineer; I have known him for more than 10 years and know his work ethic is second to none.

"This addition to our staff strengthens the support we offer for our products. At Diecut UK we know how important it is to have the peace of mind that the company that supplied the machinery also has the necessary support to get things back on track should any problems occur."