Diagnostic assesses carbon footprints for marketing campaigns

Brightsource is offering marketers the chance to assess the environmental impact of their campaigns after developing Footmark, a new environmental software package.

The print management company appointed sustainability analyst Lindsay Travis, who will collect and collate data from printers, paper merchants and other suppliers to assess their environmental impact.

The data will be checked by government-approved sources to ensure its accuracy. Brightsource hopes to offer the service to marketers to allow them to factor the environment into their decision making.

Travis has previously helped develop Forum for the Future's quarterly business title, Green Futures, where she developed partnerships with companies including WWF, Ecotricity and the National Trust.

She said: "I'm delighted to be involved in the development of this pioneering service that will be available to Brightsource's extensive client portfolio and as a standalone service to any other interested companies.

"The aim is allow marketers to see the difference between using, for example, a big direct mailing campaign, or an underground poster campaign. We have already had interest from a number of companies," added Travis.

Brightsource expanded into a new London office last month following a 27% year-on-year growth in turnover in 2008.