Datagraphic now has two Fusion Crosses installed at its Rugby site, serving a stable of Xerox inkjet presses, including a Trivor HD 2400, Baltoro HF and Rialto 900.

The firm’s decision to invest came after “double figure” growth in its same-day print and post hybrid mail service, according to general manager Sarah Butler.

Increasing order numbers had meant Datagraphic had started to breach its safety margin of 30% of production capacity availability - same-day orders can vary significantly each day. But the extra inserter has allowed the company to ensure smooth, reliable service, and has given it room to expand further.

Butler said: “Since installing the first Fusion Cross, we’ve seen huge growth, especially in hybrid mail volumes. This new second generation Fusion Cross will provide extra capacity and add another level of resilience when business continuity planning.”

Datagraphic has also invested in Bowe’s Small job Application Software (SAS). 

Currently being installed, and due for roll-out in February, the software will allow Datagrapic to find efficiencies in its short-run jobs, according to Butler.

She told Printweek: “Our clients increasingly use digital channels and paper-based communications with their recipients. They want on-demand print services as part of this multichannel approach, services they can use daily to request small print volumes and react quickly to their customers' needs. 

“In a production environment, this often means lots of inefficient short runs. The new software from BOWE will allow the chaining of small files so we can run them together, achieving maximum efficiency in our processes.”

Datagraphic employs 100 staff at its 3,700sqm Rugby site, where the Fusion Cross and SAS have been installed.