DAL and LCC join forces for mentor scheme launch

09 March 2009

Pre-media

Digital Ad Lab (DAL) and the London College of Communication (LCC) have launched a student mentoring scheme with the aim of encouraging enthusiastic young people to join the print industry.

Student Mentor, which was announced by industry forum DAL at its last quarterly meeting, has been designed to provide mentoring for both students and tutors.

Broadcaster and business commentator René Carayol, who has been hired to champion the DAL and LCC-backed scheme, said that everyone involved would benefit.

"Mentoring is a two-way street. Both mentor and mentee will learn huge amounts from this most special of special relationships," he said.

"In my experience, the mentor will heighten their listening and communication skills to near expert level and the mentee will learn from this and benefit also."

Web developer Exact.st8us is creating a suite of applications for the scheme, which will track communication and organise meetings, as well as allow collaborative discussions using web cams and collaborative tools.

If successful, it is intended to extend the scheme to include any course, school or university nationwide.

DAL and LCC have organised a fundraiser to support development, which will be held at Northbank Restaurant, London, on 21 April.

For more information on Student Mentor, which is due to launch on 20 October, visit www.student-mentor.com.