New products are also promised, but it wont reveal details until the show.

It will hold seminars on the way it believes these concepts add value and improve efficiency to traditional print.

"Firms such as Hewlett-Packard and Xerox coming into the market with alternative technologies will increase the focus on making offset very efficient, otherwise it will be wiped out," said vice president marketing Boudewijn Neijens. "You dont do that by saving 10,000 on CTP."

As well as aiming to show how its Squarespot thermal imaging and Staccato screening are added-value products, it will unveil details of its finance and consumables partners.

"Were working on stronger partnerships on a regional basis," said Neijens. "We dont have a choice, its commercial reality."

At the heart of its NGP concept is the Synapse suite of products. Creo will launch Synapse Link, which feeds data from the pre-press workflow to a MIS, at Ipex. It will also show sister firm PrintCafes Hagen MIS, but Link is JDF-based so it should be able to work with any JDF-compliant MIS.

It will also show Synapse InSite, its e-production portal, working with the latest version of its Spire digital press front-end as well as Brisque and Prinergy.

Creo claims that its approach and products are unique in the market.

"I feel confident in the unique way were pulling technologies together," said director of commercial and publication workflow products Barry Quart. "A number of competitors are coming with the same message, but without the tools."

Story by Barney Cox