The Tewkesbury-based web printer will produce the bi-monthly 116pp title, that has a print run of over 100,000 and will be distributed via subscription to doctors surgeries, allergy clinics, allergy support groups and their members.

Repro for A, which is published in partnership with Allergy UK, will be handled in-house by Electric INK.

If the magazine proves successful, circulation for A may well be extended.

A aims to provide real-life stories and advice on how to treat allergies, with around 20m people in the UK alone, or one in three of the population suffering from allergies, according to the title.

Story by Andy Scott