Cond beats digital deadline

Cond Nast has beaten its self-imposed deadline of next month to produce all of its titles using digital workflows

Cond Nast has beaten its self-imposed deadline of next month to produce all of its titles using digital workflows (PrintWeek, 7 November 2000).


The magazine publisher last year reckoned that it would be fully digital by May 2001.


Digital advertising submission system Quickcut helped the transition, according to Cond Nast production director Sarah Davidson.


"Quickcut has been integral to the successful switch of all Cond Nast titles to digital workflows," she said.


This included the recently launched Glamour.


All advertisers now have to supply files or adverts created to PPA standard pass4press, added Davidson.


In Australia, New Zealand and South Africa more than 80% of all advertising is sent via Quickcut. The system handles all file formats, but the format delivered to a publisher is dictated by each publisher.


Reed Business Information and the Telegraph Group are among other UK users of Quickcut.