The machine was supplied by Indo European Machinery, exclusive dealer for Ryobi in India. Color Point also made a significant investment in post-press by buying Indian-manufactured Maxima die-cutter along with Perfecta cutting machine.

The company with three partners; Mehul Shah, P T Jagtap and Krishna Chauhan, specialises in pharmaceutical cartons, flexible packaging, labels and food packaging. "At 16,000iph, Ryobi gives a speedy output which helps us deliver our orders on time," said Shah, who is also the vice-president of Vadodara Master Printer's Association.

"It's a four-colour press with coater, giving us an advantage to make the job attractive as per our clients' requirements. The coating also protects the printed brand from getting damaged," said Chauhan.

"This is our investment for the future when the packaging industry is expected to rise by 20-25%. The rise in organised retail sector in second-tier cities is making India a competitive packaging market," said Jagtap.

Cadbury is one of the biggest customers of Color Point. The company is also involved in exports. "One of the main reasons for India playing it big in exports is due to availability of low cost packaging material and higher technology means," concluded Jagtap.