The five-staff company, which was established in 1960, has spent £85,000 on the new machine that it said will eliminate the mounting and laminating process by printing direct to substrate.

Darren Wilkins, joint partner at CitySigns, said: "We believe it will make a real difference to our business as it demonstrates that we are at the forefront of new printing technology."
 
The US-manufactured machine allows the company to print on substrates such as wood, plastic, glass, carpet tiles and acrylics.

It can print at a resolution of up to 1058 x 720dpi, on media 3050mm x 1620mm wide and up to 25mm thick.

"Our clients have already started to notice the difference and we’re hoping that we’ll be able to generate even more work," added Wilkins.

CitySigns handles work for a range of clients including Worcester Warriors Rugby Club, Worcestershire County Cricket Club and Andrew Grant Estate Agents.