The special promotional packs of Gü desserts arrived in stores earlier this month, offering purchasers a free Christmas card via Moonpig as the online card and gifting giant approaches the peak Christmas buying season.

To redeem the offer consumers scan a QR card inside the packaging for a unique code to be used at checkout.

Moonpig UK marketing director Dan Staples said the group was excited to celebrate the season with Gü.

“We know that opening a personalised card filled with your favourite photos, specially selected stickers, and a personalised handwritten message adds an extra touch of magic to Christmas, so we hope that together with Gü, we’ll help even more people share the joy at Christmas,” he said.

Gü senior brand manager Charlotte Brown added: “Sometimes distance, time and general life chaos can get in the way, but the joy of hearing a card fall through the postbox? That’s special.”

The promo runs until 31 December.  

Moonpig Group had sales of £341.1m in its most recent financial year and has now signed up 500,000 subscribers to its Moonpig Plus service. It has 90 million customer occasion reminders stored in its database.