In a PrintWeek interview, CCI/Coakley Tech marketing director Carey Howard said companies working with U.Connect now will have a single custom web site that they can use to manage their print and fulfillment, Web2Print, print-on-demand, cross-media marketing and digital assets.
"We've been providing many of these solutions to our customers for more than a decade, but they haven't necessarily been connected in a single solution," she added. "Our customers can now have a front end ordering solution that let's their customers go online and use to create customized print-on-demand cross media marketing pieces."
The cross-media campaign solutions under U.Connect also include tools for producing personalized print, PURLs, HTML e-mail blasts, fax, mobile messaging, QR codes, and social media integration.
Howard suggested that CCI/Coakley's customers getting smarter about how to best to manage and use print in their overall marketing mix, adding customers still value print, but are looking for the more cost-effective way of producing and delivering those pieces.
"We have five production facilities so depending on the quantity and the need they can be printed digitally on IGen or DocuTex, or on offset Heidelbergs," she said.
CCI/CoakleyTech launches U.Connect
Looking to brand its private cloud-based product suite that it has been providing to customers for the past year, Hartland, WI-based CCI/CoakleyTech announced the launch of U.Connect, a new, end-to-end communication solution to help businesses effectively manage corporate-wide print and multi-channel marketing programs.
