It is part of the docklands firm's plan to promote print to the marketing community. "For digital print and web-to-print to fulfill their potential we need creatives to re-engage with print rather than procurement departments," said precision managing director Gary Peeling.

Precision jointly sponsored B2B Marketing Insight 2009, which found that this year clients moved heavily to digital marketing to manage costs but expected to switch their focus from cost to effectiveness next year.

"It clearly shows that cross media is more effective when overlaid with digital print," said Peeling. "That's a natural progression from our variable data print and data centre."

The company will use the package to offer complete campaigns starting with emailing purls to enable clients to gather data and build customer lists for further stages of the campaign including personalised print.