First Minister Rhodri Morgan hit the switch on a 300,000 Muller Martini Acoro binder, said systems and technical manager Norman Faulkner.

The firm in Aberystwyth, Dyfed, is also considering adding a new press and digital kit later this year as part of the 5m soend, 1m of which came from the Welsh Assembly. Cambrian is weighing up various models.

We are the largest private employer in the area and the visit will raise our profile. The assembly knows who we are and where we are, he said.

The 88-staff firm, led by chairman Robert Read and managing director Hugh Speirs, used the event to highlight its environmental credentials, which include ISO and Green Dragon awards.

Morgan said: Ethical and environmentally conscious home-grown companies play a major role in our economy in Wales.

Cambrian rolls out B3- to B1-format work, using its four Heidelberg Speedmasters, which are backed up with digital presses and a swathe of finishing equipment.