Snaith, who began in the newly established role earlier this month, will head up the team, working from Callprint’s Saffron Hill office in London.

He had previously worked with Jupiter director Ben Moss at branding and graphics specialist McKenzie Clark and event branding company Icon, where he worked as group sales director.

At Icon he worked on major events including the London 2012 Olympic and Paralympic games, Uefa Euro 2012 and the Fifa World Cup.

He was also previously head of retail sales at Service Graphics, another of Moss’s former companies, and prior to that was head of creative services at Selfridges & Co for five years.

Snaith said Jupiter's strength is in helping brands to achieve marketing efficiency, particularly as they venture into new markets and channels and develop new products in the face of the increasing pace of technology.

“It becomes a struggle to maintain effective, coherent and aesthetically consistent brand messages," he said.

“I believe Jupiter’s strength in aiding them in combating this is to analyse and create solutions that will support some key business drivers.”

The appointment follows Callprint’s recruitment of Andy Phillips at Jupiter earlier this year, along with Jupiter’s new Retail and Commercial Team at the end of last year.

Jupiter was established as a new wholly owned, standalone business last July when Moss joined the Callprint Group as a board director after taking a ‘significant’ stake in the business.

Named after one of Moss’s former businesses, Jupiter focuses on the management of special, large-scale projects in the live events, retail, sports, transport hub and property sectors.

It forms part of Callprint’s strategy to grow its turnover from around £12.5m to £25m over the next two years.

Callprint Group, which was established in 1992, has around 190 staff across 18 UK locations and operations in Dubai and India.