Printed by BGP, the 260x210mm brochure features images of Butlins' customers enjoying the resorts across its 116 pages.
It boasts a hardy matt laminate cover and will be available in two versions: one for existing customers encouraging them to share previous Butlins experiences on Butlins75.com and another for travel agents with an incentive for potential customers to register their details on the butlins main website.
The brochure has a print run of 634,000 copies and is currently being distributed.
Mark Lonergan, managing director of August Media, the customer publishing company behind the new brochure, said: "This brochure brilliantly shows off everything that people love about Butlins as a great British family holiday destination. The style of photography and page layouts take Butlins in a completely new direction and we are very proud of the results."
Butlins launches 2011 brochure to celebrate 75th anniversary
Butlins is bringing out its 2011 holiday brochure highlighting its 75th anniversary and launching a campaign to get existing holiday makers to upload and share their own Butlins memories.
