South Africa’s Aries Packaging approached Burgopak to use the company’s patented slider pack design to hold the football material.

Both companies had to finesse the design before the final product, a green box with various compartments, won approval from tournament organiser FIFA.

Around 160,000 packs with acetate windows, black foam fitments and matte-laminate effects were created featuring official World Cup artwork.

A spokesman for the packaging design company said: "The high-quality format of the design encourages fans to keep the pack as a keep-safe of World Cup memorabilia.

"The slider pack can be applied to many market sectors to package products, display and differentiates them. It takes customer perception of your brand to a whole new level."

Burgopak won the design company of the year award at last year's UK Packaging Awards, and has offices in the UK, USA, Germany, France, China and Australia.