Printed material includes a match-schedule poster, a mock passport and referees card, because its safer for fans to show each other the red card than throw beer bottles, quipped managing director Shaun Stanley.

The contract, worth over 250,000, was for MasterCard, one of the main sponsors of the Fifa World Cup in Germany. The mini brochures fold into a vinyl pouch attached to a lanyard.

They have gone as far as Africa and Asia, and the passport is in five different languages, said Stanley.

The Wakefield firm, which specialises in mini-brochures and one-piece mailers, handled manufacturing, logistics and distribution for the project.

Print rolled off the B1 and B2 five-colour presses of one of BroCards print suppliers. London agency big:group handled creative work for the material, which included the 500x320mm mini-poster.

BroCard used its custom-built finishing machine for folding, attaching and die cutting. It runs at between 8,000 and 30,000 cycles an hour, depending on the complexity of the job.

Stanley said plans to commission a second machine to complement his firms Ryobi kit were gaining momentum. "The success of the World Cup project has made it more likely. Its not an issue of capital but of time.

His company recently won a two-year contract to supply the NHS with mini brochures.