The vehicle wrapping and signage specialist took advantage of a £1000 cashback initiative being run by HP during this week's Sign & Digital show in Birmingham.

According to Budgeprint managing director Matthew Etkin-Budge, the green qualities of the company’s new investment were paramount to the decision.

He said: "Our customers are insisting that we invest in HP Latex Printing technologies.

"Green printing is at the forefront of their minds and at Budgeprint we have also made a commitment to being an environmentally conscious supplier. This investment is proof of this commitment."

The HP Designjet L26500 will enable the Brighton-based company to produce a range of exhibition graphics, soft signage and displays for both indoor and outdoor applications.

'The media versatility and fast throughput made it a clear choice to enable us to provide the variety of applications we offer in the short turnaround times our customers require," added Etkin-Budge.

The Designjet L26500 is the successor to the L25500 has a 40kg reel capacity and a maximum print speed 22.8sqm/hr, which falls to 6.3sqm/hr in 16 pass mode.

HP's new double-sided printing workflow allied with an Optical Media Advance Sensor (OMAS) on the printer enables double-sided printing with minimal operator intervention.

The printer is compatible with more than 500 substrates, including HP's new double-sided HDPE reinforced banner material.